I turn complex ideas into content people understand.

Content strategy, AI prompt systems and creative direction for Web3, AI and internet-native brands.

View my work Book a call DM me on X
Heist's avatar: an anime-style character with green locs, a black vest and a red tie
Heist Content strategy · AI prompt systems

Built around ideas that need to be understood.

WEB3 · AI · CONTENT · DESIGN · CAMPAIGNS · CREATIVE SYSTEMS

    Web3 is full of products that are difficult to explain.

    Great technology doesn't automatically create great communication.

    Heist works at the intersection of strategy, content, AI and creative direction to turn complicated ideas into content people can understand, remember and act on.

    Heist's avatar

    Heist is the person behind HeistWrites. He writes the threads, cuts the videos, designs the graphics and builds the prompt systems behind them. He won a Scribble research grant, teaches AI graphics with PromptCraft, and documents the experiments in public.

    What I do

    Flagship service

    AI prompt systems & workflows

    I build structured AI workflows and prompt systems around specific creative and content operations. The result is output that's repeatable, on-brand and yours, not a lucky generation.

    • Content generation systems
    • Research workflows
    • Writing workflows
    • Creative workflows
    • Design prompting systems
    • Brand-specific AI systems
    • Repeatable production workflows

    One example, pulled apart: the 6-layer graphics build from my design series.

    1. Background
    2. Visual
    3. Supporting elements
    4. Typography
    5. CTA
    6. Branding

    • Content strategy

      Turning ideas, products and narratives into clear content systems.

    • X / Twitter management

      Strategy, planning, writing and content direction.

    • Ghostwriting

      Founder and personal-brand writing that sounds human.

    • Threads & copy

      Long-form X threads, campaign copy and social content.

    • Creative direction

      Visual concepts, campaigns and creative systems.

    • Motion design

      Short-form motion, campaign visuals and social storytelling.

    • Brand strategy

      Positioning, messaging and communication systems.

    • Campaign strategy

      Concept development, execution and distribution.

    • Community management

      Content and communication systems designed around community growth and engagement.

    Selected work

    Everything here is public work. Retainers and private client counts aren't visible from a timeline, so they aren't claimed.

    Scribble Market Research Grant

    Echo → Coinbase, and what launchpad consolidation actually means.

    One documented piece of proof inside a larger body of work: a research thread that argued exchanges are buying capital-formation rails, not just listing venues, and was named a winner.

    Read the winning thread
      Winner
      @webheist59, later renamed @heist_writes
      Prize
      $50 from a $500 / 10-winner pool
      Topic
      Launchpad consolidation after Echo's move to Coinbase and Legion's to Kraken

      Also in the Scribble orbit: , a grant on AI workflows in crypto that I promoted to creators.

      From confusing to clear.

      Each result points to the work that shows it.

      How I work

      1. Understand

        The product, the audience and the actual problem. Not the brief's version of it.

      2. Find the angle

        Turn the complexity into one clear narrative people can repeat.

      3. Build the system

        Develop the content structure, AI workflow, creative direction or campaign frame.

      4. Create

        Produce the actual deliverables: threads, video, graphics, copy.

      5. Refine

        Review, improve and tighten until the output does its job.

      Capability map

      Hover or tap a panel to open it and see the work it shows up in.

      The ecosystem around the work

      Each name is labeled by how it connects to the work. A listing here is not an endorsement, and it doesn't mean the team hired me.

      Learning in public

      I don't only execute projects. I experiment, document and teach.

        The personal AI graphic-design series

        A daily craft series on X. Days 8 to 10 are public so far, and it keeps going.

        Follow the series on X
        HeistWrites × PromptCraft Conclave masterclass poster

        AI Graphics Masterclass

        Taught live in Telegram with PromptCraft Conclave, 16–23 Mar 2026.

        Questions

        Have something complicated to explain?

        Let's turn it into something people actually understand.

        Book a call DM me on X Contact Heist